The Stuttgart Region Economic Development Corporation has commissioned Dorten again for the development of concepts to boost public awareness of the region’s merits for international enterprises.
Are you under a lot of pressure after the success of last campaign?
One is always measured after the most successful predecessor. Clearly, expectations are high. But I feel we are working with the same protagonists to create a whole new story, rather than creating part II of the Move Back campaign.
The Move Back campaign was a visual spectacle. In which direction are you steering this time?
With a predecessor like Move Back you are tempted to think along the same lines to try and top the previous success. This project on the contrary will be more complex by nature. The theme we are developing at the moment is one that is being scrutinized by the public eye. All the more reason to get it exactly right, without being boring. That is our main challenge at the moment. It has got to be edgy and substantial at the same time.
