Dorten’s client, Felss, was caught up in an existential legal dispute through accusations of its competitor. To win back the confidence of the firm’s customers, Dorten repackaged this true story as a hardcover thriller and helped Felss to regain its strength.
Was a trivial thing such as a thriller adequate for the gravity of the situation the client faced?
Of course, the natural thing to do would have been for the CEO to write a letter to his customers, explaining the situation and so on. But “The Patent” developed as such a powerful PR message in the specialist media that Felss was able to over deliver on expectations and really make a positive impact out of a rather defensive situation. It was more than worthwhile taking the risk of this unusual approach if you look at the results.
How does Felss use the book for its communication now?
This is a story that doesn’t get old over time – that’s ideal! The book is still used in the sales process and for personal contact making as a company presentation. It’s also used as a give-away at trade shows and can be ordered online.
ARWIN HAMBASIC (33)
